Yellow (Pages) Media Continues to Dive

We always believed that Google would win the war in the online local directory market.  Yellow Media, parent company of Yellow Pages and CanPages, is continuing to pay the price of sticking to print in a digital world.  Their online performance is dismal.

Their stock is at an all-time low of 86 cents and falling fast.  They have been moved from a hold to a sell position.  Be careful what you buy in print directories and ask who owns the company before writing a cheque or giving your credit card.  Truthfully, any money spent on traditional print directories or antiquated online directories is a waste of money.